Project Overview
To enhance the experience of their AMG Driving Academy, Mercedes-Benz looked to Dimensional to create a new hospitality environment that would more accurately convey the AMG brand image. Dimensional’s design team envisioned a sleek contemporary structure that conveyed the power, elegance and cutting edge technology of AMG. The 4,000 square foot glass structure presents the image of a permanent building even though it was installed and dismantled multiple times at multiple venues throughout the year. Inside, the combination of fabric graphics, custom-made counters and multimedia technology all worked together to create a comfortable and multi-functional space used for both hospitality and instruction.
