Project Overview
Octagon, the Experiential Agency of Record for BMW, tasked Dimensional with designing a premium exhibit that gave customers the opportunity to drive the latest BMWs on winter autocross courses at 8 different mountain resorts. To achieve this, we designed and fabricated a double-stack container hospitality display that not only created a memorable brand experience but was also able to withstand extreme weather conditions and a rigorous event schedule. Additionally, we built static car platforms, micro hospitality locations with small containers, indoor activations, and a set of ‘BMW xDrive’ dimensional letters used to brand the resorts during each 2-week activation.
