Project Overview
Dimensional Worldwide partnered with MKTG to create one of the most talked about experiences at the SXSW Festival, The Gatorade Fuel Lab. The lab was meant to be a replica of Gatorade’s Barrington, Illinois headquarters where famous athletes have created their own customized “sports fuel” formulas. Aside from engineering the design of the exhibit and building each unique structure, our crew produced custom SEG fabric graphics and installed the entire exhibit on onsite.The result was a multi-room, interactive experience where attendees learned about Gatorade’s newest technologies and had the opportunity to design custom bottle caps and drink formulas that were tailored to their workout needs.
