Project Overview
Dimensional partnered with Thinkwell Media to bring the NFL to New York City’s Times Square. The NFL Experience is a first-of-its-kind attraction that uses interactive design and technology to bring fans closer than ever to America’s game and take visitors on a complete journey through the football experience – from being a fan in the stands to being a player on the field. Featured attractions include Huddle Up, a point-of-view simulator that makes you the quarterback calling plays in the huddle; the Super Bowl Celebration Room, which uses Augmented Reality to put fans on the field with the winning team for the biggest celebration of the season; and the QB Challenge, where you can throw passes to your favorite receiver.
